Not just the signup form. Not just the onboarding tour. The whole loop — from the ad that brought them in, to the teammate they invite on day three.
Three or more checked? Keep reading.
When your Closed Lost report is dominated by "No Decision" and "Insourcing," some of it is your sales process. The rest is upstream. Your buyer never reached the moment of knowing they needed you — so when the deal stalled, they defaulted to nothing.
That's the loop I fix.
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The reason your trial doesn't convert is rarely the trial. It's the expectation users arrived with, the action they took in the first 60 seconds, and whether they had a reason to bring a teammate. Fix the loop, not the form.
The hard part isn't the vision. It's the dozen decisions between today and that vision. Most consultants leave before those decisions hit. I stay through them — sparring on the trade-offs, designing the partial when the full version won't ship this quarter, sharpening the spec when one's missing.
Most consultancies own steps 3 and 4. The strategy decks tap out around step 5. I work the whole loop, because that's where the leaks actually are.
The ad, headline, and positioning that brings in users who'll convert — and warns off the ones who won't.
The audiences and channels that turn impressions into trial fits, not vanity traffic.
The flow that gets them in without making them think. Friction at the right places, removed everywhere else.
The first 60 seconds. The first action. The first win. Designed, instrumented, and email-triggered.
The moment the value clicks. Defined explicitly. Measured. Then engineered into every trial.
The teammate they invite. The referral they make. The renewal. The reason this compounds.
The Sprint · Two weeks · Fixed price
The Build · Ongoing · Custom quote
Checkout takes about 60 seconds. We start as soon as next week. The Build is quoted separately based on what needs shipping — start with a Sprint, then decide if a Build is right for you afterwards.
I've spent 14 years building PLG go-to-market engines at Trustpilot, Forecast, and Ocean.io, growing them from €500k to €110m in ARR.
I trained under Marty Cagan and the Silicon Valley Product Group on the product side, which makes me one of the few people who's run this play from both the marketing seat and the product seat.
Velocity Labs is what happens when a CMO who's tired of the marketing-vs-product wall decides to do something about it.
Nordic founders are pragmatic, allergic to theater, and hate being sold to. So am I. Velocity Labs is a Copenhagen-based PLG consultancy that works in your hours, speaks your business language, and shows up at your whiteboard.
I work the same hours as you do, so project timelines won't get stretched by 'next-business-day' replies to simple questions.
Workshops in person in Copenhagen, Malmö, Stockholm, or Oslo. The good ones happen at a whiteboard.
No growth-hacking theater. No 30-slide preambles. Disagreements happen out loud. Decisions ship faster.
Six-month ramp. €120k+ loaded cost. Wrong-fit risk. Start next week, finish in two. Total cost is a fraction of a senior hire's first-month payroll — and you leave with a system, not a job opening. Hire the growth lead later, once you know what role you actually need.
Define "works." If your trial-to-paid conversion is under 10%, your loop is broken upstream of the trial — and no amount of in-app optimization will fix that. The first thing I do on a teardown is show you exactly where the leak is.
Yes. That's exactly what the Sprint is for. But: the reason your last strategy didn't ship is probably still in the room. The Build exists for the founders who'd rather not roll those dice twice.
Both. Workshops can run in either language. Written deliverables are in English by default.
I take on a handful of clients each year from outside the region. Same work, just more video calls and fewer trains.
That's what the Build is for. Tell me what you need shipped and I'll quote it on its own. No need to buy the full Sprint first if you already know where the gap is.
There's no catch — it's my qualification step. In 30 minutes I'll find three structural leaks in your loop. If the fix is worth real money to you, we'll talk about a Sprint. If it isn't, you keep the diagnosis and we part ways.
Book a free 30-minute teardown. I'll find three things wrong with your loop on the call. If it's not useful, you owe me nothing. If it is, we'll talk about a Sprint.
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